A national advertising campaign targeting sleep health? Where do we start?

Friday 18 October, 0700-0830

As a nation, Australia has seen large scale advertisements and campaigns for smoking, skin cancer, drink-driving and many other health issues, but is yet to see a single large scale, fully funded, well-coordinated public health campaign regarding Sleep Health. Both the Australasian Sleep Association and the Sleep Health Foundation have continually included in their submissions and their ‘asks’ of the government the concept of a national campaign for sleep health.

This panel discussion will tease out the essential components of a large-scale campaign for Sleep Health (if it were to go ahead), and will also discuss the barriers, costs, and controversies.

Learning Objectives

  1. To stimulate debate and discussion about how best to educate the public about the importance of sleep in a large scale nationally coordinated campaign
  2. To highlight and uncover what the first steps are involved and who are the key stakeholders when planning a major sleep health campaign
  3. To tease out the process by which the most important themes would be chosen to be a focus of a National Sleep Awareness Campaign. Would a ‘scare campaign’ be preferable to a gentler approach?

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